Tom Peterson is a marketing and branding executive with over 2 decades experience working for international consumer product and technology companies, marketing agencies and non-profits. His areas of focus are marketing strategy, business development, brand communications, and integrated marketing. Most recently, he was the Marketing Communication and Creative Director at IGT (formerly GTECH) and has also worked for A.T. Cross, Estee Lauder, Swarovski and Unilever, as well as a variety of smaller organizations and brands. Tom has an M.B.A. from New York University.